Demand creation
Used social and paid media to expand the relevant audience around the product category.
PERFORMANCE · SOCIAL · LEADS
Bestwood
Promotion that reached real buying interest.
10× audience growth 50 qualified prospects 12 in negotiation
The task
For a product with a long consideration cycle, counting clicks is not enough. The important signal is movement from attention to a real enquiry and commercial discussion.
50 interested prospects12 in negotiation10× audience growth
Context
What mattered before choosing the tools
The task was to build awareness around gazebos and timber structures while keeping the campaign connected to real commercial demand.
Reach alone was not enough. The useful signal was the transition from attention to qualified conversations and sales intent.
System
What we changed
Lead quality
Focused evaluation on interested prospects rather than surface engagement.
Sales connection
Tracked active negotiations and the commercial outcome of the campaign.
Result