Inputs
Maturity 1–5 and evidence confidence 0–100% for product proof, economics, delivery, regulation, localisation, sales process, buyer access and measurement.
APIS LAB / Tool
International readiness
A market launch fails less often because of missing ads and more often because product proof, access, delivery, regulation or measurement are still too weak.
How to read the result
Workspace
Enter the inputs and the model will show both the result and its reliability
The result will appear here.
Check the units, periods and definitions before running the calculation. Weak input data produces weak conclusions.
Method
A tool is useful only when you can see what the conclusion rests on
The interface is only the front layer. The real value is the ability to inspect the inputs, understand how the output is calculated, recognise what the model cannot know and translate the result into a management action.
Calculation method
Each dimension receives an evidence-adjusted score. Hard-gate areas such as economics, delivery and regulation receive special attention, and the largest gaps are converted into a 30-day action plan.
Limitations
The score is not a probability of successful expansion. It is a structured self-assessment and should be supported with documents, real prices, market conversations and operational tests.
Management output
A readiness map that shows what is safe to pilot, which constraints must be resolved first and what evidence should be collected next.
APIS LAB principle
A result is complete not when a chart appears, but when it becomes clear which decision follows, which assumptions remain disputed and what next evidence could change the conclusion.
Method