Inputs
Weighted strategic criteria, account universe, pilot close-rate assumption, average deal, gross margin, sales cycle and evidence confidence for up to five markets.
APIS LAB / Tool
Market selection matrix
Choose among markets by combining expert scoring, basic commercial logic and a robustness check that shows how fragile the ranking is.
How to read the result
Workspace
Enter the inputs and the model will show both the result and its reliability
| Market | Demand | Access | Margin | Competition | Regulation | Sales cycle | Fit | Addressable accounts | Pilot close rate, % | Average deal | Gross margin, % | Cycle, months | Evidence confidence, % |
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The result will appear here.
Check the units, periods and definitions before running the calculation. Weak input data produces weak conclusions.
Method
A tool is useful only when you can see what the conclusion rests on
The interface is only the front layer. The real value is the ability to inspect the inputs, understand how the output is calculated, recognise what the model cannot know and translate the result into a management action.
Calculation method
Strategic scores are combined with a simple gross-profit opportunity model. A simulation perturbs uncertain inputs to show how stable the first-place ranking is.
Limitations
Expert scores are not facts. The monetary model is deliberately simplified and does not include every regulatory, capital or operational cost.
Management output
A prioritised market list, a robustness view and an explicit set of evidence gaps to validate before larger investment.
APIS LAB principle
A result is complete not when a chart appears, but when it becomes clear which decision follows, which assumptions remain disputed and what next evidence could change the conclusion.
Method